Video Mystery Shopping Information
Overview of Mystery Shopping
For over 50 years mystery shopping has been used as a tool by businesses to measure the quality of customer service provided by employees and ensure their integrity. Millions of mystery shops later, thousands of companies have benefited from improved compliance with corporate policies, expectations, and objectives.
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Video Mystery Shopping
Modern technology has dramatically changed the mystery shopping industry. The value of information derived from video mystery shops offers unlimited potential to improve employee professionalism and effectiveness.
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Mystery Shopping Considerations
While the benefits of mystery shopping are obvious, as the field has grown, so have the number of fly-by-night operators entering it. Many of them provide little, if any, training to their employees, and after negotiating a fee from a client commensurate with professional service rendered, pay those who actually do the mystery shops little more than minimum wage.
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